Awesome Stew

Friday, May 27, 2016

Tuesday, April 26, 2016

Wednesday, April 20, 2016

Jason Allen Ashlock - The Story Teller's Secret

A capture of my favorite talk at SXSW. It borrows heavily from Josh's earlier post on story arcs, but positions story well as to why we use it and how its so convincing to change people's minds and behaviors.

Thursday, April 14, 2016

The guys from Scotland that I worked with last year put this up online today. I think they are trying really hard to get their name out especially in the midwest advertising market but it made me thing of the Story and Heart stuff. I have been part of several conversations about making videos like this. Root could put out content about how we do what we do and in my mind specifically about how and why we tell stories with video. I think this and Story and Heart show that there is a space out there for these videos.
Washington, D.C. Conference Feb 2016 from Enterprise Screen on Vimeo.

Tuesday, April 5, 2016

The Irrational Fear of Nothing

I was catching up on some of my "watch laters" on Vimeo and came across this really interesting piece. I bring it up because in the past we've recreated the "Being John Malkovich" effect in order to illustrate an experience or point-of-view, but something about the disorienting quality of the (backwards) body rig is fun. I think what I like best about it is it's simplicity - just dude walking around with a well-written narration.

From what I can gather, this film was created to promote the Olympus E-M5 Mark II and part of the Olympus: Point of View Series.

The Irrational Fear of Nothing from Paul Trillo on Vimeo.

Behind the scenes -The Irrational Fear of Nothing from Paul Trillo on Vimeo.

Monday, March 28, 2016

I’M AN EXPERT HAGGLER AT GARAGE SALES

I wanted to highlight this video for a few reasons.

The first reason is because the story illustrates a humorous relationship between a seller and a buyer - something that we could leverage for client work e.g. Petco, American Airlines, etc.

The second reason is because it is based on a short story that was featured on this website, McSweeny's Internet Tendency. And while I understand that it's a blog run by a publishing company based in San Francisco, I'm not entirely certain if it's designed to be "open source" as it relates to scripted material - it'd be cool it was though...

In addition to the 50-Hour challenges, I'm also reminded of the book Micah inherited on a flight titled White Cargo, and how we had once talked about a kind of competition or exercise where you would flip to a random page in a random book and attempt to recreate a scene using only the available context.

I’M AN EXPERT HAGGLER AT GARAGE SALES from holycowboy on Vimeo.

Thursday, March 10, 2016

Virgin America's Safety Video - How a Low Budget Breeds Innovation

Jon Chu, director of GI Joe: Retaliation and Justin Bieber: Never Say Never, recently updated Virgin America's pre-flight safety video. Virgin's old video is often credited for starting the arms race of fun and light-hearted safety videos. This story describes about how he worked around tight restrictions and a low budget. For example, Virgin America didn't even provide a plane or uniforms - likewise, the FAA isn't too keen on rhymes.

I wanted to share this because we are no strangers to tight budgets, timelines, or restrictions. And, how ultimately, those sorts of parameters can yield some pretty unique results.