Quicken Loans Projection Piece

We have all seen, and some of us have made (myself included), a narrator driven piece using stock footage to evoke emotion. But while I patiently waited for the video I actually wanted to see on YouTube, this ad struck me.

In it, projections are placed on the object of desire and coupled with inspirational and aspirational imagery. Loans aren't cool, but what they represent absolutely is.

Pharrell Mashup (Happy Get Lucky) - Pomplamoose

Seemed like a fun idea that we could use for something one day.

Travis 'Moving' - Directors Cut

UPDATE: The creators of the video are being weak and made it private overnight. Here's another video that uses the same concept. It's not nearly as cool though...

Love is in the Air from Wriggles & Robins on Vimeo.

I declare that the last two hours of today is Cool Music Video Day. Dave started with his contribution of Phoenix - Trying to be Cool. Bring out your music videos.

This is my post. I think it's a really clever technique. It's also kind of surreal sometimes, like the guy who is shooting breath missiles.

Travis 'Moving' - Directors Cut from Wriggles & Robins on Vimeo.

1927 - The Animals and Children took to the Streets

Mary saw this last week and was over the moon about how cool it was. The integration of projected video onto a very simple theatre setup making for a a very different theatre experience.