Virgin America's Safety Video - How a Low Budget Breeds Innovation

Jon Chu, director of GI Joe: Retaliation and Justin Bieber: Never Say Never, recently updated Virgin America's pre-flight safety video. Virgin's old video is often credited for starting the arms race of fun and light-hearted safety videos. This story describes about how he worked around tight restrictions and a low budget. For example, Virgin America didn't even provide a plane or uniforms - likewise, the FAA isn't too keen on rhymes.

I wanted to share this because we are no strangers to tight budgets, timelines, or restrictions. And, how ultimately, those sorts of parameters can yield some pretty unique results.