D&AD 2012 Black Pencil Judging

NAB Show 2012 - Ogilvy Examples

Here are three video examples shown by Ogilvy Entertainment's Doug Scott. Though I believe everyone who was in Vegas at the time attended the session, for those who didn't, it basically outlines some pretty awesome initiatives that companies are doing that revolve around documentary films and "selling ideas" rather than "selling products". After the presentation, I think we all agreed that these are examples we could bring to the table as it relates to our vale proposition and the kind of work we'd like to be doing.

I tried really hard to dig up the video that Doug had actually shown at the conference but couldn't find it anywhere; it set up the purpose of the series much better than I could. Essentially, Ogilvy, DuPont and, i believe, the BBC created a collection of mini documentaries that showcase DuPont and their commitment scientific collaboration, corporate responsibility and humanity in general. The one lin that I took away from the video I couldn't find was "It's about selling an idea or feeling, not a product". For those in the audience, back me up if I'm missing some here... you can find the rest of the videos here.

Again, another example of outreach that advertises a concept that goes beyond product placement. This one especially demonstrates a social media aspect as well.

Lastly, Red Bull going from energy drink to full-on production company...

And one more...

IndieGoGo

IndieGoGo is an online platform to raise funds for creative projects. Kinda like Kickstarter, but more focused on films and social philanthropy projects.

J. Todd Anderson & The Coen Brothers

J. Todd Anderson is an Ohio native that has been behind a lot of the Coen brothers' storyboard since Fargo. Chris' post about the creative director of Buck and his statement about the importance of story boarding made me think of this article.

Art of the Title & Les Bleus De Ramville

Art of the Title is a site that I've been visiting for a while now and every once in while they showcase a title sequence that also has a lot of the pre-work posted as well. This is one of those. We often find final products on the web, sometimes we find a "making of" video or production photos but we don't dig up treatments, process boards or other sources of inspiration for those polished pieces...

On the page, they highlight the original pitch. Although they admit that it's a pretty streamlined treatment because they had an existing relationship with the client. They also show some boards that illustrate what kind of shots they'd be getting and even the color treatment.

PressPausePlay

A really nice documentary the poses the question "does democratized culture mean better art or is true talent instead drowned out?"