And just because it's The Stew, here's the theatrical trailer from '81.
And just because it's The Stew, here's the theatrical trailer from '81.
The whole thing got me thinking about how relatively "light" we roll sometimes. That's not meant to be self-deprecating - I know we do what we do for very specific reasons. It also brought to mind this promo piece created for the History Channel by Variable, Killing Kennedy. It kind of blew me away to see just how much work went into this little 00:47 promo. For example, the attention to detail (they shot all the "home movie" scenes using actual film that should have expired in the 60's), the otherwise spartan set (basically a backdrop and a motorcade), and just the way everything was cut together in reverse from Lee Harvey Oswald's point of view really captured my attention.
Killing Kennedy from Variable on Vimeo.
Inside Jaws, A Filmumentary by @jamieswb (2013) from Jamie Benning on Vimeo.
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I tried really hard to dig up the video that Doug had actually shown at the conference but couldn't find it anywhere; it set up the purpose of the series much better than I could. Essentially, Ogilvy, DuPont and, i believe, the BBC created a collection of mini documentaries that showcase DuPont and their commitment scientific collaboration, corporate responsibility and humanity in general. The one lin that I took away from the video I couldn't find was "It's about selling an idea or feeling, not a product". For those in the audience, back me up if I'm missing some here... you can find the rest of the videos here.
Again, another example of outreach that advertises a concept that goes beyond product placement. This one especially demonstrates a social media aspect as well.
Lastly, Red Bull going from energy drink to full-on production company...
And one more...