Love Letter to Plywood. By Tom Sachs

Directed by Van Neistat, I thought this was fun, intense, but fun. I checked out some of the other videos too. The rigid standards of Tom Sach's studio are cool but limiting. Then again, I guess it's like any other brand standard or guidelines.

There's something in the instructional quality of the video too. Perhaps we could apply this to some of our work in the future. Minus the quick flash of boobs around the 5.5 min mark of course...

Love Letter to Plywood. By Tom Sachs from Tom Sachs on Vimeo.

Sigur Rós - Fjögur Piano

Sigur Rós - Fjögur píanó from Sigur Rós on Vimeo.

2012 Vimeo Awards - Captured

I still haven't bothered to decipher what the categories actually mean. This one is a lot fun but, in my honest opinion, goes a little long.

SWEATSHOPPE Video Painting Europe from SWEATSHOPPE on Vimeo.

Yasuaki Onishi: reverse of volume (RG)

I've had a small affinity for huge art installations since my first trip to Chicago in 2009 when I saw Olafur Eliasson's "Take Your Time". There's something about these other-worlds that are really cool and I've always wanted to try to incorporate them somehow into a scene somehow... This was recommended viewing from Sven...

Visual.ly

A prolific source of information design inspiration. Imagine animating some of some of these pieces.

NAB Show 2012 - Ogilvy Examples

Here are three video examples shown by Ogilvy Entertainment's Doug Scott. Though I believe everyone who was in Vegas at the time attended the session, for those who didn't, it basically outlines some pretty awesome initiatives that companies are doing that revolve around documentary films and "selling ideas" rather than "selling products". After the presentation, I think we all agreed that these are examples we could bring to the table as it relates to our vale proposition and the kind of work we'd like to be doing.

I tried really hard to dig up the video that Doug had actually shown at the conference but couldn't find it anywhere; it set up the purpose of the series much better than I could. Essentially, Ogilvy, DuPont and, i believe, the BBC created a collection of mini documentaries that showcase DuPont and their commitment scientific collaboration, corporate responsibility and humanity in general. The one lin that I took away from the video I couldn't find was "It's about selling an idea or feeling, not a product". For those in the audience, back me up if I'm missing some here... you can find the rest of the videos here.

Again, another example of outreach that advertises a concept that goes beyond product placement. This one especially demonstrates a social media aspect as well.

Lastly, Red Bull going from energy drink to full-on production company...

And one more...

do bem™ - Açaí Juice 100% fruit (Tic Tic Tac Wafer's Keyboard)

This made me smile. Classic example of banking on PES-like techniques; down to the food related objects.