What is Branding?

As we look ahead to the future of our group's work we seek to embark on journeys that are campaigns as opposed to one-offs. We help build out the brand's internal voice. Its a powerful and sometimes daunting responsibility - the importance of which can be sometimes undervalued.

This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" (from http://www.RisingAboveTheNoise.com )

Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.

Responsibility Project

Following Brian's post, I have to put this up there. This is part of the marketing campaign for the Responsibility Project, by Buck.