Here's also a link to a detailed behind the scenes...
Method Virgin "We're All in this Together" from Three Legged Legs on Vimeo.
Here's also a link to a detailed behind the scenes...
Method Virgin "We're All in this Together" from Three Legged Legs on Vimeo.
PANAMA-YouTube sharing from David Ayling on Vimeo.
Maryland Wedding from David Ayling on Vimeo.
I tried really hard to dig up the video that Doug had actually shown at the conference but couldn't find it anywhere; it set up the purpose of the series much better than I could. Essentially, Ogilvy, DuPont and, i believe, the BBC created a collection of mini documentaries that showcase DuPont and their commitment scientific collaboration, corporate responsibility and humanity in general. The one lin that I took away from the video I couldn't find was "It's about selling an idea or feeling, not a product". For those in the audience, back me up if I'm missing some here... you can find the rest of the videos here.
Again, another example of outreach that advertises a concept that goes beyond product placement. This one especially demonstrates a social media aspect as well.
Lastly, Red Bull going from energy drink to full-on production company...
And one more...