Aaron Draplin Takes on a Logo Design Challenge

Dude really likes old school corporate design. Listening to his stream on conscious delivery I almost thought with was a comedy piece. But no, its real, and actual good advice.

Aaron Draplin Takes On a Logo Design Challenge from lynda.com on Vimeo.

Cadillac ATS versus the world

We do lots of serial work. It's interesting to consider a series based on challenges, like "we're on a mission to create great customer service" or "we're traveling across the country to find the best performers..." Etc.
It might be a cool device to increase the pull-through for our next serial.