Apple

Okay, okay... I can all see you rolling your eyes now... but you all knew this was coming! It was only a matter of time. :) If you haven't checked out the latest Apple TV spots or the video that opened up the Keynote Monday... you have to check them out!

 First one is... *drumroll*... Apple Intention. This opened up the keynote on Monday. I love the simplicity of it and how the animations represent the words so perfectly.




Second one is... *drumroll #2*... Our Signature. Very simply they get at the core of what they do and yet it conveys so much meaning.  It kind of reminded me of Owners Access.  I wonder if maybe we're getting too caught up in a cool or different way to tell the story and maybe there's a way to tell a compelling story very simply.