Verizon - Mighty Small Series

While looking for current Verizon commercials I found this nice little series of branded entertainment documentaries. Mighty Small highlights small business owners and their passion for their chosen path - then in supplemental (deeper dive) films Verizon swoops in and gives them tech gadgets that could help their business.

Trajectories installation

Innovative way to save a failing winery

Quicken Loans Projection Piece

We have all seen, and some of us have made (myself included), a narrator driven piece using stock footage to evoke emotion. But while I patiently waited for the video I actually wanted to see on YouTube, this ad struck me.

In it, projections are placed on the object of desire and coupled with inspirational and aspirational imagery. Loans aren't cool, but what they represent absolutely is.