Tuesday, February 4, 2014

RadioShack Super Bowl Commercial

If you haven't seen it yet, here is the RadioShack Commercial played during the Super Bowl. Below it is the "Behind-the-scenes". I enjoyed this commercial.

Their approach to a behind-the-scenes was interesting since it wasn't targeted toward film nerds, but it was made for everyone. The various celebrities endorsed RadioShack during their interviews.

Maybe we could do this for a client shoot where we use employees act actors and we ask them questions about the shoot. It creates a very unique connection to the message.

Commercial




Behing-the-Scenes
 

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