Monday, June 30, 2014

Real Estate - Crime

A video that sets its self up, and ends of being very satisfying. By "sign posting" and explaining its own creative direction I found that watching the video was even more enjoyable. Did it work for you? Why or why not?

Tuesday, June 17, 2014

Martin Scorsese - The Art of Silence

From the same guy who did the Visual Comedy post that prompted a lot of dialogue.  I think there are some really interesting nuggets in this, particularly the part about writing intentionally to allow sound designers to utilize silence.

Any thoughts?

Martin Scorsese - The Art of Silence from Tony Zhou on Vimeo.

Thursday, June 12, 2014

Supply & Demand

One of the first examples of motion graphics I can remember seeing was the Credit Crisis Visualized by the New Mediators. Since then, we've seen (and created) loads of animations that try to explain complicated processes or concepts in a simple and obvious way.

In this example I really like the setting (a giant living room wall with a bunch of family photographs), as opposed to the sort of ambiguous animated aether. I also dig the combination of 2D and 3D elements. I don't really know if it explains the topic super well but I do think it's a cool way to get people interested in the field as it relates to courses at the University of Phoenix.

What does everyone else think about this one?

PHOENIX University : Supply & Demand from Cyril Izarn on Vimeo.

Thursday, June 5, 2014

Coca-Cola Building

I just think of hotels when I see this. I remember some music videos from the 90s doing this and its still is a very effectively way of introducing little scenes to weave together a story.

Does this effectively sell sugar water? Would this method be better adapted to hotels or perhaps other clients?

Monday, June 2, 2014

Re-Blog from Motionographer: Commercial work with boundaries: the commissioned work model

Check out the full article at Motionographer.  There is some really interesting stuff about providing options to clients who have a small budget, but still have the room and flexibility to create something that is engaging and rewarding from the artist's perspective.

"I knew this was their first time exploring animation and that their budget was limited. So when I presented the contract, I included two options:
  • Option A would take 6 weeks and include x number of revisions and check-ins
  • Option B would take 4 weeks and consist of no revisions but would cost less
Julie chose Option B."

He continues to talk about creating a really solid process to become very clear on what the client should expect.  Obviously there is a tremendous amount of trust that has to be in place for something like this to happen, but this is a great example of creating quality work without breaking the budget by having a really solid process in place that creates confidence and trust.

Morris Grassfed from Joe Donaldson on Vimeo.