Monday, March 28, 2016


I wanted to highlight this video for a few reasons.

The first reason is because the story illustrates a humorous relationship between a seller and a buyer - something that we could leverage for client work e.g. Petco, American Airlines, etc.

The second reason is because it is based on a short story that was featured on this website, McSweeny's Internet Tendency. And while I understand that it's a blog run by a publishing company based in San Francisco, I'm not entirely certain if it's designed to be "open source" as it relates to scripted material - it'd be cool it was though...

In addition to the 50-Hour challenges, I'm also reminded of the book Micah inherited on a flight titled White Cargo, and how we had once talked about a kind of competition or exercise where you would flip to a random page in a random book and attempt to recreate a scene using only the available context.

I’M AN EXPERT HAGGLER AT GARAGE SALES from holycowboy on Vimeo.

Thursday, March 10, 2016

Virgin America's Safety Video - How a Low Budget Breeds Innovation

Jon Chu, director of GI Joe: Retaliation and Justin Bieber: Never Say Never, recently updated Virgin America's pre-flight safety video. Virgin's old video is often credited for starting the arms race of fun and light-hearted safety videos. This story describes about how he worked around tight restrictions and a low budget. For example, Virgin America didn't even provide a plane or uniforms - likewise, the FAA isn't too keen on rhymes.

I wanted to share this because we are no strangers to tight budgets, timelines, or restrictions. And, how ultimately, those sorts of parameters can yield some pretty unique results.