Thursday, September 12, 2013

The Scarecrow

This guilt trip is brought to you by Justin Tiell.

All kidding aside, I'm really interested in creating a story that promotes or inspires change without words. You could argue that everything in this piece is symbolic. Why are the workers scarecrows when there a humans walking around and eating fast food? Why is "big business" personified by crows? Why the music choice?

1 comment:

  1. This is nothing short of brilliant for so many reasons. I can start with music choice. The minor approach to a hopeful and utterly iconic song is the bedrock rock for it. Each transition is perfect. I totally agree with the guilt trip, makes me want to eat veggie burritos, did you SEE that digital cow's sad sad eyes! Fiona Apple was singing the music in its sad nonexistent soul for crying out loud!

    Its a great question why the scarecrow is the worker. Does the scarecrow embody a farm friendly marketing gimmick? It has a house outside the city, perhaps a nod to the life choice of clean country living? Maybe the higher level that the scarecrow itself is a creation in man's own shambolic image to frighten and disrupt nature's natural food hierarchy?

    Dude, like, are we even here right now - fuuuuck - who knows!

    This is indeed dripping with metaphor and guilt like a taco with extra green salsa. What does it all mean? It means that game with be downloaded with fervor and that Chipotle will be further embracing branded entertainment. While they have not changed my mind about the product they hock, much like Red Bull, I appreciate the art that and messaging that they are introducing into the world.