Monday, July 14, 2014

Adobe CMO

Check out the use of a simple sphere as a main 'character' - similar to this example by Apple, but with a bit more whimsy and little to no text on screen.  They do an amazing job breathing life into that little guy using all sorts of the basic animation rules and really slick transitions.  I especially like the stark contrast between the reds and the light grey auxiliary elements.  The sound design is subtle, yet adds a lot to the piece as well.

Adobe CMO Stats from VeracityColab on Vimeo.

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