JCVD has not had it easy. This is pretty common knowledge... Jackie Jean Claude Van Damme is a karate guy who was big on the early 90s starring in a movie called blood sport, and other movies of similar ilk. So when I saw this spot this was my thought process.
Time 1: "Wow, that was really funny and that music timing hit perfectly, damn those trucks are going backwards"
Time 2: "This is strangely poetic and JCVD has been through a lot, I feel for him, this is ridiculous and awesome"
Time 3: "There is something so powerful about a single shot. We never do this, and should"