Wednesday, October 30, 2013

OK Go - I'm Not Through

Everyone that knows OK Go knows how over the top and crazy their music videos tend to be.  They've made it their business to create viral music videos with every hit, but this time, in another brilliant tactic, they looked the fans for their inspiration.  OK Go held the Saatchi & Saatchi Music Video Competition and the winning video can be seen below.  It's a really fun idea with a very OK Go feel to it.

The video below was the viewer's favorite. This one went a totally different angle. More story driven, very well shot, and some really nice effects. I must say, after seeing this one, I think the only reason the other video won was because it felt more "OK Go". While both are amazing, I think I like the viewer's choice better as a music video. I mean honestly, who doesn't want to see some little kid traveling through time to make it right with a girl.


  1. I agree but, on the other hand, I'm not really fond of either of them. You're right, the winner is very "Okay Go"; I think the novelty wears off pretty quickly. My favorite part is the end when the guy becomes one of the "Morphs."

    The viewer's choice is nice (I did see a few video copilot tutorials in there). I like when music videos have a little bit of a narrative to them...

    1. I agree with that. I did get a bit bored with the winning video. Throughout the entire thing I was thinking of other more fun things they could have done. And yea, video copilot was definitely heavily featured in the other.