Wednesday, April 12, 2017

SQUARESPACE x John Malkovich

I wanted to highlight this example based on some of our conversations related to the “engagement” film. While they're ultimately trying to sell a platform, it's kind of cool to see John's transformation from doing something that's emotionally draining to something for which he has passion. Although, admittedly, it doesn't really solve one of the issues we've been struggling with - how do we illustrate a character's transformation without them essentially quitting their job and “moving on to greener pastures”...

SQUARESPACE x John Malkovich from Miles Jay on Vimeo.

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