Wednesday, May 6, 2015

Quicken Loans Projection Piece

We have all seen, and some of us have made (myself included), a narrator driven piece using stock footage to evoke emotion. But while I patiently waited for the video I actually wanted to see on YouTube, this ad struck me.

In it, projections are placed on the object of desire and coupled with inspirational and aspirational imagery. Loans aren't cool, but what they represent absolutely is.

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