Thursday, April 18, 2013

Adobe - CMO Explainer

I must say that I love these creative animations that use Rube Goldberg machines to tell their story.  It's a fun and clever way to take the viewer on a journey.  This particular piece was done by VeracityColab to introducing Adobe's marketplace for CMOs.  They explained that the piece had to be done in a week so I'm curious to know if they used Newton to speed up their animation process, because the animation looks quite smooth.

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