Friday, November 16, 2012

Dumb Ways To Die

At first I didn't know what to think about this, but the catchy song from Tangerine Kitty and the sheer amount of deaths eventually won me over. What I find even more interesting is that this piece was created for Metro and their campaign to educate people about safety around trains. To create a catchy tune and a funny animation to promote what could have been just another boring PSA is a brilliant idea. Makes me glad knowing that there are options out there like this that clients took a risk with.


  1. I have shared this with so many people! And you really make a great point, songs can make education catchy. I this is a really good example to keep around also to show how effective messaging like this is. As of today the video has 7,450,48 views. THAT is an effective PSA. 7.5 million people clicked on a song about train safety all because the fine people at Metro were willing to have cute blob people killed to an even cuter song.

  2. I wonder if those all actually happened..