Tuesday, August 28, 2012

Digital Kitchen's Creative Soul

"It's not about the hours you put in, it's that you are seeking out experiences that will come back to your work." Such a great quote from Mark Bashore, Head of Creative at Digital Kitchen. Really love this as a piece that serves as essentially a promotional tool for Digital Kitchen. It doesn't even really talk about what they do specifically at all. You see some computers, and if your watching it I guess we can assume you know a little about who they are and what they do, but what I love is that they truly stuck to talking about creativity.

Also, while perusing Digital Kitchen's website I came across their reel. Another job well done here. I love the risks they take and how they aren't afraid to put it out there. I also love how they call out their different core strengths throughout the video using clever text placement and audio ques.


  1. That is such a good quote, really inspiring, and something that I believe helps make them creative leaders.

  2. What a rad place! That's a really bold demo reel!

    The top piece is great too. I agree with Dave, the messaging is bad-ass. I think we're all on the same page in moving in that same direction but instead of building air planse in our modern garages, we build mini sets for D&D and shit.