Zappos Online Videos

I came across this article the other day about Zappos's online videos.  Basically they're creating a video for each of their products and it's making a bit impact on their sales.  They've found that customers are 64% more likely to purchase the product after watching the video and 52% percent less likely return the product after purchasing.  They have a team of 12 people on their video team and they produce 2,300 videos every week!  They've already produced over 200,000 videos.  A neat example of the impact and effect video can have on viewers.